Sammy slik8/18/2023 ![]() “We want to focus on a specific type of content,” said Victor Potrel, TheSoul’s Vice President of Platform Partnerships, “positive, light-hearted entertainment.” The company’s brief is to make clips that will arrest you during your constant scrolling through social media. The Spanish-language version of Slick Slime Sam, for instance, has 13.4 million subscribers alone. Or, indeed, the volume of people who have subscribed to the localized versions of each of these series. These figures obviously don’t count the company’s reach on other platforms, like the 65 million likes Five Minute Crafts has on Facebook or the other 8.5 million followers on TikTok. ![]() On YouTube alone, TheSoul runs Five Minute Crafts (72.3 million subscribers), Bright Side (40.4 million), 123 Go (10 million), Avocado Couple (9.96 million), Slick Slime Sam (6.77 million), Doodland (5.07 million), 7-Second Riddles (4.14 million), Teen-Z (3.54 million), La La Life (3.42 million) and Frankenfood (1.06 million). ![]() This “viral” content farm, staffed by freelancers across the globe, has the sort of reach that only Disney wouldn’t be envious of. Recently, TheSoul boasted that it had reached a billion views across all of the platforms it distributes its shows on. The channel, showing complications of oft-derided “life hacks” is the ninth biggest on YouTube. It’s one of several channels produced by TheSoul Publishing, a company you probably haven’t heard of, but will be intimately familiar with some of the shows it produces, including Five Minute Crafts. And, despite pledging to keep my kids off YouTube until they were far older, I think the channel’s content is mostly appropriate for my five year old to watch. Slick Slime Sam puts a STEM and sponsored content spin on those art and design shows that filled kids TV of yore. One episode may see them building an electronic ATM out of cardboard, opening some blind bag toys or making Among Us-themed matryoshka dolls out of clay. Sam does art and design projects with their friend “Sue,” in their own, eponymous, YouTube series. Slick Slime Sam is a pink rubber toy with two big eyes and a pair of glasses.
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